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December 4, 2024

Phishing Attacks Surge Over 600% in the Buildup to Black Friday

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04
Dec 2024
Black Friday and Cyber Monday are prime targets for cyber-attacks, as consumer spending rises and threat actors flock to take advantage. Darktrace analysis reveals a surge in retail cyber scams at the opening of the peak 2024 shopping period, and the top brands that scammers love to impersonate. Plus, don’t forget to check out our top tips for holiday-proofing your SOC before you clock off for the festive season.

Defenders are accustomed now to an uptick in cyber-attacks around the holiday period. The festive shopping season creates ideal conditions for cybercriminals. Consumers are inundated with time-sensitive deals, while retailers handle record-breaking transaction volumes at speed. This environment makes it harder than ever to identify suspicious activity.

An investigation conducted by Darktrace’s global analyst team revealed that Christmas-themed phishing attacks leapt 327%1 around the world and Black Friday and Cyber Monday themed phishing attacks soared to 692% last week compared to the beginning of November2 (4th - 9th November), as threat actors seek to take advantage of the busy holiday shopping period.

The United States retail sector saw the most marked increase in threat actors crafting convincing emails purporting to be from well-known brands, mimicking promotional emails. Attacks designed to look like they came from major brands including Walmart – which was easily the most mimicked US brand – Macy’s, Target, Old Navy, and Best Buy3 increased by more than 2000% during peak shopping periods.

Darktrace analysis also highlighted a redistribution of scammers’ resources to take advantage of the festive shopping season, moving from targeting businesses to consumers. The impersonation of major consumer brands, dominated by Amazon and PayPal4, increased by 92% globally between analyzed periods, while the spoofing of workplace-focused brands, like Adobe, Zoom and LinkedIn, decreased by 9%.

Major retail brands invest heavily in safeguarding themselves and their customers from scams and cyberattacks, particularly during the holiday season. However, phishing and website spoofing occur outside the retailers' legitimate infrastructure and security controls, making it difficult to catch and prevent every instance due to their sheer volume. While advancements like AI are helping security teams narrow the gap, brand impersonation remains a persistent challenge.

Multiple attack methods exploit trust during holiday rush

Darktrace’s findings demonstrate some of the most common brand spoofing strategies used by attackers during the holiday season:

Domain spoofing, which sees attackers create near perfect replicas of retail websites, complete with lookalike domain names and branding, to trick consumers into handing over personal and payment details.  

Brand spoofing, where attackers send a phishing email designed to look like a favorite retailer, enticing their target to click a link for a discount, when in fact the link downloads malware to their device.  

Safelink smuggling, which involves an attacker intentionally getting their malicious payload rewritten by a security solution’s Safelink capability to then propagate the rewritten URL to others. This not only evades detection but also undermines trust in email security tools. Darktrace observed over 300,000 cases of Safelinks being included in unexpected and suspicious contexts over a period of 3 months.

Multi-stage attacks which combine these tactics into a single attack: brand spoofing emails lead unsuspecting shoppers directly to domain spoofed websites that harvest login or payment details, creating a seamless deception that hands personal and financial data directly to attackers. This coordinated approach exploits the chaos of holiday sales, when shoppers are primed to expect high volumes of retail emails and website traffic promoting significant savings.

A spike in cyber-criminal activity which extends beyond email

While email often serves as the front door to an organization and the initial avenue of attack, Darktrace frequently observes a surge in cyber-attacks during public holidays5. These “off-peak” attacks exploit common organizational practices and human vulnerabilities with greater ease.

When staff numbers are reduced, and employees mentally and physically disconnect from work, the speed of detection and response has the potential to slow. This creates opportunities for threat actors to infiltrate undetected. Without real-time autonomous systems in place, such attacks can have a far more severe impact on an organization’s ability to respond and recover effectively.

Ransomware is among the most common threats targeting organizations after hours. In 76% of cases, the encryption process begins during off-hours or on weekends6. For instance, Darktrace identified a ransomware attack launched in the early hours of Christmas Day on a client’s network, taking advantage of the period when most employees were offline.

Festive cheer: giving your SOC team the break they deserve

Staff burnout is increasingly top of mind, with 74% of cybersecurity leaders reporting that they’ve had employees resign due to stress7. And the numbers stack up – almost 60% of security analysts report feeling burnt out, and many are choosing to leave their jobs and even security altogether.8

At a human level, the holiday season should be a time of relaxation and merriment rather than anxiety. For SOC leaders, giving teams time to prioritize recharging during the holidays is crucial for sustaining long-term resilience and productivity, balanced with the importance of maintaining rigorous defenses with a reduced workforce.  

So… how can cybersecurity leaders ensure peace of mind during the holidays?

Step 1: Cover yourself from every angle. It’s no longer enough for your email solution to only catch known threats. Security leaders need to invest in multi-layered email defenses that can combat novel and advanced attacks – such as the multi-stage brand personation attacks that lead shoppers to domain-spoofed websites.  

Darktrace / EMAIL – the fastest growing email security solution – has been proven to detect up to 56% more threats than other email solutions.9  It is uniquely capable of catching novel attacks on the first encounter, rather than waiting the 13 days it takes for other solutions to take action10 – by which time your decorations might be coming down, along with your business.

Step 2: Avoid an overwhelming deluge of alerts raining (or snowing) down on your L1 SOC analysts. Lining up people to manage the grunt work over the holidays is an easy pattern to fall into, but consider technology that can automate that initial triage. For example, Darktrace’s Cyber AI Analyst automatically investigates every alert detected by Darktrace’s core real-time detection engine. It does an additional layer of AI analysis – establishing whether an alert is unusual but benign, or part of a more serious security incident. Rather than looking at hundreds of alerts, your team is presented with just a handful of overall incidents. They can use that new free time to do more strategic work, or take some much-needed time off.

Step 3: Make sure someone – or something – is keeping guard in those super off-peak hours. Enter Autonomous Response. Because it knows what normal looks like for your business it can take action to stop and contain only the unusual and threatening activity. Even if it doesn’t eliminate the threat entirely, it can buy your security team time and space, allowing them to enjoy their holiday in peace.

With Black Friday over and the festive shopping period looming, businesses should act now to protect their brand and ensure they have the cybersecurity measures are in place to enjoy the gift of a stress-free holiday season.  

Interested in how AI-driven email security can protect your organization? Check out the product hub to learn more. Or watch the demo video to see Darktrace / EMAIL in action.

References

[1] Based on analysis of 626 customer deployments and attempted phishing emails mentioning Christmas that were detected by Darktrace / EMAIL.

[2] Emails in the analysis mentioning ‘Black Friday’ or ‘Cyber Monday’.

[3] Walmart, Target, Best Buy, Macy's, Old Navy, 1800-Flowers

[4] Amazon, eBay, Netflix, Alibaba, Paypal, Apple

[5] In 2021, Darktrace observed a 70% average increase in attempted ransomware attacks in November and December compared to January and February. (Darktrace Press Release, 2021)

[6] https://www.zdnet.com/article/most-ransomware-attacks-take-place-during-the-night-or-the-weekend

[7] https://www.scworld.com/perspective/ciso-stress-levels-are-out-of-control

[8] https://www.informationweek.com/cyber-resilience/the-psychology-of-cybersecurity-burnout

[9] 56% of malicious phishing emails detected and analyzed across Darktrace / EMAIL customer deployments from December 2023 – July 2024 passed through all existing security layers. (Darktrace Half Year Report 2024)

[10] 13 days mean average of phishing payloads active in the wild between the response of Darktrace / EMAIL compared to the earliest of 16 independent feeds submitted by other email security technologies. (Darktrace Press Release, 2023)

Inside the SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
Author
Nathaniel Jones
VP, Security & AI Strategy, Field CISO

Nathaniel Jones is VP, Security & AI Strategy, Field CISO at Darktrace, where he leads initiatives in strategic accounts, customer engagement, and industry collaboration to enhance AI-driven cybersecurity solutions. Drawing on his extensive background in both government and private sector cybersecurity, including six years at the U.S. Cybersecurity and Infrastructure Security Agency (CISA), Nathaniel brings a global perspective to threat analysis and defense strategies. Notably, he served as CISA's operational liaison to the UK's Government Communications Headquarters (GCHQ), an experience that particularly resonates in his UK-focused work. His expertise spans threat hunting, cyber intelligence, and incident response across multiple countries. At Darktrace, Nathaniel applies this diverse experience to drive product innovation and improve real-time threat detection and response capabilities, addressing the evolving challenges in the cybersecurity landscape. He holds a Master's Degree focusing on international management and security policy, and is a Certified Information Security Manager (CISM) and Certified Ethical Hacker (CEH).

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February 19, 2025

Darktrace Releases Annual 2024 Threat Insights

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Introduction: Darktrace’s threat research

Defenders must understand the threat landscape in order to protect against it. They can do that with threat intelligence.

Darktrace approaches threat intelligence with a unique perspective. Unlike traditional security vendors that rely on established patterns from past incidents, it uses a strategy that is rooted in the belief that identifying behavioral anomalies is crucial for identifying both known and novel threats.

For Darktrace analysts and researchers, the incidents detected by the AI solution mark the beginning of a deeper investigation, aiming to connect mitigated threats to wider trends from across the threat landscape. Through hindsight analysis, the Darktrace Threat Research team has highlighted numerous threats, including zero-day, n-day, and other novel attacks, showcasing their evolving nature and Darktrace’s ability to identify them.

In 2024, the Threat Research team observed major trends around vulnerabilities in internet-facing systems, new and re-emerging ransomware strains, and sophisticated email attacks. Read on to discover some of our key insights into the current cybersecurity threat landscape.

Multiple campaigns target vulnerabilities in internet-facing systems

It is increasingly common for threat actors to identify and exploit newly discovered vulnerabilities in widely used services and applications, and in some cases, these vulnerability exploitations occur within hours of disclosure.

In 2024, the most significant campaigns observed involved the ongoing exploitation of zero-day and n-day vulnerabilities in edge and perimeter network technologies. In fact, in the first half of the year, 40% of all identified campaign activity came from the exploitation of internet-facing devices. Some of the most common exploitations involved Ivanti Connect Secure (CS) and Ivanti Policy Secure (PS) appliances, Palo Alto Network (PAN-OS) firewall devices, and Fortinet appliances.

Darktrace helps security teams identify suspicious behavior quickly, as demonstrated with the critical vulnerability in PAN-OS firewall devices. The vulnerability was publicly disclosed on April 11, 2024, yet with anomaly-based detection, Darktrace’s Threat Research team was able to identify a range of suspicious behavior related to exploitation of this vulnerability, including command-and-control (C2) connectivity, data exfiltration, and brute-forcing activity, as early as March 26.

That means that Darktrace and our Threat Research team detected this Common Vulnerabilities and Exposure (CVE) exploitation 16 days before the vulnerability was disclosed. Addressing critical vulnerabilities quickly massively benefits security, as teams can reduce their effectiveness by slowing malicious operations and forcing attackers to pursue more costly and time-consuming methods.

Persistent ransomware threats continue to evolve

The continued adoption of the Ransomware-as-a-Service (RaaS) model provides even less experienced threat actors with the tools needed to carry out disruptive attacks, significantly lowering the barrier to entry.

The Threat Research team tracked both novel and re-emerging strains of ransomware across the customer fleet, including Akira, LockBit, and Lynx. Within these ransomware attempts and incidents, there were notable trends in attackers’ techniques: using phishing emails as an attack vector, exploiting legitimate tools to mask C2 communication, and exfiltrating data to cloud storage services.

Read the Annual 2024 Threat Report for the complete list of prominent ransomware actors and their commonly used techniques.

Onslaught of email threats continues

With a majority of attacks originating from email, it is crucial that organizations secure the inboxes and beyond.

Between December 21, 2023, and December 18, 2024, Darktrace / EMAIL detected over 30.4 million phishing emails across the fleet. Of these, 70% successfully bypassed Domain-based Message Authentication, Reporting, and Conformance (DMARC) verification checks and 55% passed through all other existing layers of customer email security.

The abuse of legitimate services and senders continued to be a significant method for threat actors throughout 2024. By leveraging trusted platforms and domains, malicious actors can bypass traditional security measures and increase the likelihood of their phishing attempts being successful.

This past year, there was a substantial use of legitimately authenticated senders and previously established domains, with 96% of phishing emails detected by Darktrace / EMAIL utilizing existing domains rather than registering new ones.

These are not the only types of email attacks we observed. Darktrace detected over 2.7 million emails with multistage payloads.

While most traditional cybersecurity solutions struggle to cover multiple vectors and recognize each stage of complex attacks as part of wider malicious activity, Darktrace can detect and respond across email, identities, network, and cloud.

Conclusion

The Darktrace Threat Research team continues to monitor the ever-evolving threat landscape. Major patterns over the last year have revealed the importance of fast-acting, anomaly-based detection like Darktrace provides.

For example, response speed is essential when campaigns target vulnerabilities in internet-facing systems, and these vulnerabilities can be exploited by attackers within hours of their disclosure if not even before that.

Similarly, anomaly-based detection can identify hard to find threats like ransomware attacks that increasingly use living-off-the-land techniques and legitimate tools to hide malicious activity. A similar pattern can be found in the realm of email security, where attacks are also getting harder to spot, especially as they frequently exploit trusted senders, use redirects via legitimate services, and craft attacks that bypass DMARC and other layers of email security.

As attacks appear with greater complexity, speed, and camouflage, defenders must have timely detection and containment capabilities to handle all emerging threats. These hard-to-spot attacks can be identified and stopped by Darktrace.

Download the full report

Discover the latest threat landscape trends and recommendations from the Darktrace Threat Research team.

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February 18, 2025

Unifying IT & OT With AI-Led Investigations for Industrial Security

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As industrial environments modernize, IT and OT networks are converging to improve efficiency, but this connectivity also creates new attack paths. Previously isolated OT systems are now linked to IT and cloud assets, making them more accessible to attackers.

While organizations have traditionally relied on air gaps, firewalls, data diodes, and access controls to separate IT and OT, these measures alone aren’t enough. Threat actors often infiltrate IT/Enterprise networks first then exploit segmentation, compromising credentials, or shared IT/OT systems to move laterally, escalate privileges, and ultimately enter the OT network.

To defend against these threats, organizations must first ensure they have complete visibility across IT and OT environments.

Visibility: The first piece of the puzzle

Visibility is the foundation of effective industrial cybersecurity, but it’s only the first step. Without visibility across both IT and OT, security teams risk missing key alerts that indicate a threat targeting OT at their earliest stages.

For Attacks targeting OT, early stage exploits often originate in IT environments, adversaries perform internal reconnaissance among other tactics and procedures but then laterally move into OT first affecting IT devices, servers and workstations within the OT network. If visibility is limited, these threats go undetected. To stay ahead of attackers, organizations need full-spectrum visibility that connects IT and OT security, ensuring no early warning signs are missed.

However, visibility alone isn’t enough. More visibility also means more alerts, this doesn’t just make it harder to separate real threats from routine activity, but bogs down analysts who have to investigate all these alerts to determine their criticality.

Investigations: The real bottleneck

While visibility is essential, it also introduces a new challenge: Alert fatigue. Without the right tools, analysts are often occupied investigating alerts with little to no context, forcing them to manually piece together information and determine if an attack is unfolding. This slows response times and increases the risk of missing critical threats.

Figure 1: Example ICS attack scenario

With siloed visibility across IT and OT each of these events shown above would be individually alerted by a detection engine with little to no context nor correlation. Thus, an analyst would have to try to piece together these events manually. Traditional security tools struggle to keep pace with the sophistication of these threats, resulting in an alarming statistic: less than 10% of alerts are thoroughly vetted, leaving organizations vulnerable to undetected breaches. As a result, incidents inevitably follow.

Darktrace’s Cyber AI Analyst uses AI-led investigations to improve workflows for analysts by automatically correlating alerts wherever they occur across both IT and OT. The multi-layered AI engine identifies high-priority incidents, and provides analysts with clear, actionable insights, reducing noise and highlighting meaningful threats. The AI significantly alleviates workloads, enabling teams to respond faster and more effectively before an attack escalates.

Overcoming organizational challenges across IT and OT

Beyond technical challenges like visibility and alert management, organizational dynamics further complicate IT-OT security efforts. Fundamental differences in priorities, workflows, and risk perspectives create challenges that can lead to misalignment between teams:

Non-transferable practices: IT professionals might assume that cybersecurity practices from IT environments can be directly applied to OT environments. This can lead to issues, as OT systems and workflows may not handle IT security processes as expected. It's crucial to recognize and respect the unique requirements and constraints of OT environments.

Segmented responsibilities: IT and OT teams often operate under separate organizational structures, each with distinct priorities, goals, and workflows. While IT focuses on data security, network integrity, and enterprise applications, OT prioritizes uptime, reliability, and physical processes.

Different risk perspectives: While IT teams focus on preventing cyber threats and regulatory violations, OT teams prioritize uptime and operational reliability making them drawn towards asset inventory tools that provide no threat detection capability.

Result: A combination of disparate and ineffective tools and misaligned teams can make any progress toward risk reduction at an organization seem impossible. The right tools should be able to both free up time for collaboration and prompt better communication between IT and OT teams where it is needed. However, different size operations structure their IT and OT teams differently which impacts the priorities for each team.

In real-world scenarios, small IT teams struggle to manage security across both IT and OT, while larger organizations with OT security teams face alert fatigue and numerous false positives slowing down investigations and hindering effective communication with the IT security teams.

By unifying visibility and investigations, Darktrace / OT helps organizations of all sizes detect threats earlier, streamline workflows, and enhance security across both IT and OT environments. The following examples illustrate how AI-driven investigations can transform security operations, improving detection, investigation, and response.

Before and after AI-led investigation

Before: Small manufacturing company

At a small manufacturing company, a 1-3 person IT team juggles everything from email security to network troubleshooting. An analyst might see unusual traffic through the firewall:

  • Unusual repeated outbound traffic from an IP within their OT network destined to an unidentifiable external IP.

With no dedicated OT security tools and limited visibility into the industrial network, they don’t know what the internal device in question is, if it is beaconing to a malicious external IP, and what it may be doing to other devices within the OT network. Without a centralized dashboard, they must manually check logs, ask operators about changes, and hunt for anomalies across different systems.

After a day of investigation, they concluded the traffic was not to be expected activity. They stop production within their smaller OT network, update their firewall rules and factory reset all OT devices and systems within the blast radius of the IP device in question.

After: Faster, automated response with Cyber AI Analyst

With Darktrace / OT and Cyber AI Analyst, the IT team moves from reactive, manual investigations to proactive, automated threat detection:

  • Cyber AI Analyst connects alerts across their IT and OT infrastructure temporally mapping them to attack frameworks and provides contextual analysis of how alerts are linked, revealing in real time attackers attempting lateral movement from IT to OT.
  • A human-readable incident report explains the full scope of the incident, eliminating hours of manual investigation.
  • The team is faster to triage as they are led directly to prioritized high criticality alerts, now capable of responding immediately instead of wasting valuable time hunting for answers.

By reducing noise, providing context, and automating investigations, Cyber AI Analyst transforms OT security, enabling small IT teams to detect, understand, and respond to threats—without deep OT cybersecurity expertise.

Before: Large critical infrastructure organization

In large critical infrastructure operations, OT and IT teams work in separate silos. The OT security team needs to quickly assess and prioritize alerts, but their system floods them with notifications:

  • Multiple new device connected to the ICS network alerts
  • Multiple failed logins to HMI detected
  • Multiple Unusual Modbus/TCP commands detected
  • Repeated outbound OT traffic to IT destinations

At first glance, these alerts seem important, but without context, it’s unclear whether they indicate a routine error, a misconfiguration, or an active cyber-attack. They might ask:

  • Are the failed logins just a mistake, or a brute-force attempt?
  • Is the outbound traffic part of a scheduled update, or data exfiltration?

Without correlation across events, the engineer must manually investigate each one—checking logs, cross-referencing network activity, and contacting operators—wasting valuable time. Meanwhile, if it’s a coordinated attack, the adversary may already be disrupting operations.

After: A new workflow with Cyber AI Analyst

With Cyber AI Analyst, the OT security team gets clear, automated correlation of security events, making investigations faster and more efficient:

  • Automated correlation of OT threats: Instead of isolated alerts, Cyber AI Analyst stitches together related events, providing a single, high-confidence incident report that highlights key details.
  • Faster time to meaning: The system connects anomalous behaviors (e.g., failed logins, unusual traffic from an HMI, and unauthorized PLC modifications) into a cohesive narrative, eliminating hours of manual log analysis.
  • Prioritized and actionable alerts: OT security receives clear, ranked incidents, immediately highlighting what matters most.
  • Rapid threat understanding: Security teams know within minutes whether an event is a misconfiguration or a cyber-attack, allowing for faster containment.

With Cyber AI Analyst, large organizations cut through alert noise, accelerate investigations, and detect threats faster—without disrupting OT operations.

An AI-led approach to industrial cybersecurity

Security vendors with a primary focus on IT may lack insight into OT threats. Even OT-focused vendors have limited visibility into IT device exploitation within OT networks, leading to failed ability to detect early indicators of compromise. A comprehensive solution must account for the unique characteristics of various OT environments.

In a world where industrial security is no longer just about protecting OT but securing the entire digital-physical ecosystem as it interacts with the OT network, Darktrace / OT is an AI-driven solution that unifies visibility across IT, IoT and OT, Cloud into one cohesive defense strategy.

Whether an attack originates from an external breach, an insider threat, a supply chain compromise, in the Cloud, OT, or IT domains Cyber AI Analyst ensures that security teams see the full picture - before disruption occurs.

Learn more about Darktrace / OT 

  • Unify IT and OT security under a single platform, ensuring seamless communication and protection for all interconnected devices.
  • Maintain uptime with AI-driven threat containment, stopping attacks without disrupting production.
  • Mitigate risks with or without patches, leveraging MITRE mitigations to reduce attack opportunities.

Download the solution brief to see how Darktrace secures critical infrastructure.

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About the author
Daniel Simonds
Director of Operational Technology
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